Innate (adj): inborn, natural.

The definition of “innate” sums up who we are and what we stand for. We are built on the belief that ALL beauty products should be 100% natural and non-toxic.

The Innate Life is founded by a girl who was obsessed with styling her hair with products containing some very harmful ingredients. Overtime, she developed problems such as damaged hair and scalp issues. Her realization about the toxins in beauty products led her to change her life around and turn to all-natural alternatives. Now, she lives a happy life and is completely toxin-free. She created The Innate Life to help you make the change in your life so you can be happy and toxin-free too.

The Innate Life has the highest quality products with all-natural ingredients. They’re extremely potent and best of all, they ACTUALLY work. You can sit back and rest assured that we have done our homework and used only the cleanest ingredients. We are a brand that you can trust.